NETWORK FINALS:  After adjustment for the DAYTONA 500 overrun, 9-1-1: LONE STAR lost 0.2 and PRODIGAL SON was down 0.1.  In addition, MANIFEST dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.87/0.82/0.68 compared to last […]

        NETWORK FINALS:  THE MIDDLE rose 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On Bravo, after REAL HOUSEWIVES OF BEVERLY HILLS gained 0.04 to 0.72, the season finale of IMPOSTERS ticked down to 0.28.  THE DEADLIEST CATCH returned to Discovery at […]

        NETWORK FINALS:  BIG BROTHER rose 0.1 in final numbers, while the 9PM MARLON, SALVATION, and the reruns of SVU and SPEECHLESS lost the same.  MASTERCHEF was rated as 2 separate episodes at 1.0/1.1.  As we noted this morning, the CW reruns had been suspiciously high (presumably due to sports preemption), and […]

  NETWORK UPDATE:  The only adjustments were 0.1 increases for the reruns of NCIS and NCIS: NEW ORLEANS. CABLE HIGHLIGHTS:   TNT’s last NBA PLAYOFFS game of the season gave it the night at 2.48.  On Discovery, THE DEADLIEST CATCH was down 0.05 to 0.97, lead-in DEADLIEST CATCH: THE BAIT was at 0.42, and SONS OF WINTER […]

  OPENINGS:  READY PLAYER ONE (Village Roadshow/Warners) had a fair if unthrilling start, with $41.2M over the 3-day Good Friday/Easter weekend plus $12M on its Thursday opening day for a $53.2M 4-day total, considerably less than the $61M Kong: Skull Island earned in its first 3 days.  That points toward a $125M US ultimate, and […]

  Given the choice between Muppets and murder, America made an emphatic choice. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Just one day left in the year–and 4 days till real network TV returns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  CBS’s ARETHA special and NBC’s WORLD OF DANCE, and FOX’s rerun of THE SIMPSONS, each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD inched up 0.04 to 1.77, with TALKING DEAD up a heartier […]