Another weak start for a scripted summer series. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  A fair amount of coming and going on what’s usually a sleepy night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The GRAMMY AWARDS were steady–with an asterisk. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  CW’s Monday ratings were apparently swollen by preemption in Houston for the local simulcast of the night’s NFL game.  As a result, in adjusted numbers, THE ORIGINALS lost 0.1, and JANE THE VIRGIN dropped 0.2, leaving that show not up but down from last week’s premiere–although at 0.5 it’s still retaining most of […]

        NETWORK FINALS:  Live sports led to lots of adjustments, with ABC’s COLLEGE FOOTBALL at a final 1.1, NBC’s STANLEY CUP FINALS at 0.5, and FOX’s MLB BASEBALL at 0.2.  In addition, 48 HOURS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

        NETWORK FINALS:  THE GOLDEN GLOBES adjusted to 1.52, down a calamitous 68% from 2020.  Elsewhere, NCIS:  NEW ORLEANS and BOB’S BURGERS adjusted up to the next tenth, while presumably as a result of sports, the adjusted number for CHERRIES WILD was down two-tenths.         Broadcast Official Nationals Program […]

        NETWORK FINALS:  FOX’s MLB game gained 0.1 in final numbers, while the rerun of TRUTH & LIES lost the same.  The CBS line-up shifted from 0.2/0.3/0.4 to 0.4/0.2/0.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Saturday cable was dominated by Fox Sports 1’s coverage […]