The only fireworks that interested viewers on July 4th were the literal kind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Fittingly, the OLYMPICS ended low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and Olympics comparisons follow […]

  Even VICTORIA’S SECRET is feeling ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 0.6, and FOX’s game to 1.6.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games were at 0.81/0.48/0.44.  A&E’s LIVE PD grew by a tenth to 0.61.  Hallmark’s movie CHRISTMAS IN ROME was at […]

  NETWORK UPDATE:  EXTREME WEIGHT LOSS and CELEBRITY WIFE SWAP each gained 0.1 in final numbers. TUESDAY CABLE:  THE DEADLIEST CATCH (Discovery), PRETTY LITTLE LIARS (ABCFamily) and RIZZOLI & ISLES (TNT) were bunched together at 1.0, which was up 0.1 for RIZZOLI.  The dramas’ companion shows didn’t fare as well, with both PERCEPTION and CHASING LIFE […]

  NASCAR led a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  An up-and-down night for ABC’s game shows.  NOTE: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). […]

  Reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]