> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

Here are the weekend sports ratings for Saturday and Sunday August 4-5, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 5-6, […]

  FOX’s COLLEGE FOOTBALL game, featuring Stanford vs. Notre Dame (1.8) topped ABC’s with Oklahoma vs. Oklahoma State (1.4) in preliminary ratings.  CBS preceded 48 HOURS (0.8) with a trio of holiday reruns:  FROSTY THE SNOWMAN at 1.4, FROSTY RETURNS at 1.2, and THE STORY OF SANTA CLAUS at 0.9.  On NBC, a 2-hour DATELINE […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 9 and Sunday January 10, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same NFL schedule weekend or the same calendar weekend last year. NFL: […]

> The 2011 box office slump continues in full force.  The top 12 films this Christmas weekend should total an anemic $112 million, down 15% from the comparable weekend last year and not even close to the previous three years.  Of course, weekend comparisons are tricky because the calendar is particularly cruel this year, putting […]

  ROSWELL, NEW MEXICO had a fairly strong start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday May 14 and Sunday May 15, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. Golf PGA: Players Championship (Ponte Vedra, […]

  Blowouts aren’t great for sports ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]