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Behind the US/Worldwide Weekend Box Office – 2.4.2024

Posted February 4, 2024 by Mitch Salem

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]

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Behind the US/Worldwide Weekend Box Office – 1.14.2024

Posted January 14, 2024 by Mitch Salem

  OPENINGS:  The musical remake of MEAN GIRLS (Paramount) was within expectations at $28M for the 3-day weekend ($32M is anticipated with the inclusion of Monday’s MLK Day holiday).  The film, which was originally developed for streaming, had a moderate budget, so it should be on its way to a fair amount of profit.  The […]

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Behind the US/Worldwide Weekend Box Office – 1.7.2024

Posted January 7, 2024 by Mitch Salem

  OPENINGS:  The traditional horror movie start of the new year was provided by NIGHT SWIM (Blumhouse-Atomic Planet/Universal), although at $12M it was the lowest such arrival since The Grudge started with $11.4M in 2020.  The final number for that one was $21.2M, and Night Swim probably won’t be much higher.  The international launch was […]

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Behind the US/Worldwide Weekend Box Office – 12.24.2023

Posted December 24, 2023 by Mitch Salem

  OPENINGS:  Christmas Day is one of the highest-grossing days of the year, and it will give a major bump to everything in the market.  Even with that boost, AQUAMAN & THE LOST KINGDOM (DC/Warners) was only able to muster a $40M 4-day weekend studio estimate after $28.1M in 3 days (and given the 34% […]

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Behind the US/Worldwide Weekend Box Office – 12.17.2023

Posted December 17, 2023 by Mitch Salem

  OPENINGS:  WONKA (Warners) kicked off the holiday movie season with $39M, at the upper end of expectations.  As a family entertainment, it can look forward to a high multiple into January, and could reach $200M+ in the US, against around $250M in production/marketing costs.  The IP musical is even stronger overseas, where it expanded […]

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Behind the US/Worldwide Weekend Box Office – 12.10.2023

Posted December 10, 2023 by Mitch Salem

  OPENINGS:  Hiyao Miyazaki’s THE BOY AND THE HERON (GKids) exceeded expectations and set a high-water mark for its filmmaker and for non-franchise Japanese animation with a $12.8M launch.  The film will lose its Imax screens next week and faces challenges from other family-oriented films, but if word of mouth is strong and it can […]

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Behind the US/Worldwide Weekend Box Office – 12.3.2023

Posted December 3, 2023 by Mitch Salem

  OPENINGS:  Beyonce’s concert documentary RENAISSANCE (Variance/AMC Theaters) led the traditionally slow first weekend of December with $21M, a shadow of the $92.8M for the Eras Tour movie a couple of months ago, but within expectations.  As with Eras Tour, it’s likely that the Renaissance box office will be front-loaded with fans, so the US […]

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Behind the US/Worldwide Weekend Box Office – 11.26.2023

Posted November 26, 2023 by Mitch Salem

  OPENINGS:  NAPOLEON (Apple/Sony) launched at the higher end of expectations, with $20.4M over the 3-day weekend and $32.5M for the 5-day holiday.  As with Apple’s Killers of the Flower Moon, however, that leaves it a long way from any hope of breakeven on roughly $300M in production/marketing costs (particularly considering that audience polling indicated […]

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