OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day weekend and $80M over 4 days, but Apocalypse dropped 23% from Friday to Saturday, compared to 18% for Future Past, and Apocalypse‘s Saturday […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is now +1% above last year and now +2% above the average for this point the past four years ($3.837 billion).  Over the same period, Hollywood films have grossed $10.4 billion worldwide […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  For the most part, the networks are taking Memorial Day weekend off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last week’s Neighbors 2. Based on the preliminary $27M Friday number at Deadline, X-MEN: APOCALYPSE (TSG/20th) is running almost […]

        NETWORK FINALS:  BONES and the MODERN FAMILY rerun gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  With the broadcast season over, the NBA PLAYOFFS towered even higher over the landscape, this time with TNT earning 3.99 for the Golden State vs. […]

  Summer TV:  when even a 1.0 rating is precious. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The season finale of SVU and ABC’s run of FINDING NEMO gained 0.1 in final numbers, but the season finale of SUPERNATURAL lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again at the top of cable, […]