May 27, 2016



Summer TV:  when even a 1.0 rating is precious.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 May THU.26

NBC:  STRONG was up 0.1 from last week to 0.7.  The RED NOSE DAY special, scaled down from 3 hours in 2015, fell 0.2 from that edition to 0.6.

ABC:  500 QUESTIONS returned at 0.9, down 0.3 from last year’s premiere.  Sitcom reruns followed at 0.7/0.6.

FOX:  BONES is still airing original episodes, and last night’s 0.8 was down 0.1 from last week.  AMERICAN GRIT was also down 0.1 to 0.5.

CBS:  Rerun sitcoms took the night, with THE BIG BANG THEORY at 1.4, then LIFE IN PIECES and MOM at 1.0, and THE ODD COUPLE at 0.9.  A CODE BLACK rerun finished the night at 0.7.

CW:  Reruns at twin 0.3s.

500 QUESTIONS continues its run tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 May THU.26

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.