The finale of BH90210 had a much-needed uptick. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  OPENINGS:  As is frequently the case these days, the biggest opening numbers are outside the US.  DOCTOR STRANGE (Marvel/Disney) won’t arrive here until Thursday night, but it’s already racked up $86M in 33 overseas territories covering less than half the world, and not including China or Japan.  It’s a particularly impressive start since Strange […]

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal to Amazing Spider-Man 2‘s and less than Captain America: The Winter Soldier‘s, even though those 2 movies fell only 6% from their […]

>   Hold all tickets for 2d place. OPENINGS:  As of now, THE PIRATES!  BAND OF MISFITS (Sony), THE FIVE-YEAR ENGAGEMENT (Universal), THE LUCKY ONE (Warners) and THE HUNGER GAMES (Lionsgate/Summit) are all projected to gross within a $243,000 range for the weekend, with Pirates on top with $11.4M and Engagement bringing up the rear […]

  Football aside, network TV’s biggest hit is THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  A mixed night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  The only changes involved reruns:  0.1 increases for ARROW, MODERN FAMILY and THE GOLDBERGS at 9:30PM.  We didn’t mention it this morning, but it’s also worth noting that ABC’s MOTIVE, its only original show of the night, was also its lowest-rated. WEDNESDAY CABLE:  ESPN’s coverage of the Miami/Indiana NBA PLAYOFFS game easily […]

> One of the good things about going to midnight premieres of blockbusters (there aren’t all that many) is that the audience is exactly the group (young, first adopters, eagerly moviegoing) Hollywood is targeting.  A theatre almost entirely composed of that crowd provides a ready-made focus group to gauge how upcoming releases are faring with […]