OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (By comparison, Beyond the Lights climbed 14% on Satuday, yet is acknowledging a 40% Sunday drop.)  But even […]

Weekend #30 of 2012 looks like $143 million for the top 12 films, the same as last year’s comparable weekend but down 16% from the four-year average for the weekend.  Two new movies will try to take on The Dark Knight Rises without any chance of success. Opening at about 3,000 theaters, The Watch from 20th […]

Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.

  OPENINGS:  None, really, although you could stretch and include THE PYRAMID (20th), an ultra-low budget, barely-marketed “found-footage” horror item that opened at just 589 theatres.  It made $458K on Friday, and probably won’t get much past $1M for the weekend, not enough to pay even for its very limited costs. HOLDOVERS:  Instead, for the […]

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour premiere of Stars Earn Stripes sputtered to a 1.7 rating from 8-10 pm, while the season premiere of Grimm scored a 2.0 rating.  Stars Earn […]

In a battle of reality competitions (and that’s not even including the REPUBLICAN NATIONAL CONVENTION), NBC came out on top. NBC:  AMERICA’S GOT TALENT had the highest number of the night with a 2.5, and an 8PM rerun scored a 1.4.  The Peacock continued to lead Convention coverage with a preliminary 1.3. CBS:  BIG BROTHER […]

  December 24, along with December 31, will be the lowest box office days of the holiday season, because so many people have non-movie plans those nights.  Nevertheless, INTO THE WOODS (Disney) had a highly promising start with screenings that began at 7PM on Christmas Eve, earning $1.1M.  (That compares with the $325K that Annie […]

  This weekend’s boxoffice is looking stronger than last week’s–but that’s not saying very much.  According to preliminary numbers at Deadline, RESIDENT EVIL: RETRIBUTION (Screen Gems/Sony) owned Friday with $8.8M.  That’s lower than the opening days for the last several Resident Evil installments ($10.7M/$9.6M/$9.2M for the last 3), and should mean a $22M opening weekend […]