Most Americans relaxed after their turkey by watching a pigskin. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  On the day before Thanksgiving, the start of a 5-day rush on moviegoing, THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) behaved as it has since it opened:  on top, but considerably behind its franchise predecessors.  Mockingjay earned $14.6M on Wednesday, more than double its nearest competition.  Nevertheless, that was 30% behind the day-before-Thanksgiving $20.8M […]

  The end of November sweeps passed uneventfully. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  There was no joy for NBC in final Tuesday numbers, which remained as-is for the network’s line-up.  The DANCING WITH THE STARS cycle finale, however, gained 0.1, as did NCIS. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): NOTE:  Due to […]

Weekend #48 of 2014 is looking like $165 million for the top 12 films this weekend, down 8% from the norm for Thanksgiving weekend but down a bigger 15% from the same weekend last year (when Frozen opened its long run). Opening at over 3,600 theaters Wednesday (above the 2,886 average theater count for opening […]

  This is turning into a very bad week for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  As expected, there were a ton of changes from this morning’s numbers.  On NBC, THE VOICE lost 0.1 to 2.6, and STATE OF AFFAIRS dropped 0.2 to 1.5.  STATE has an excuse for last night, since live news coverage pushed the show by 20 minutes in part of the country and out […]

  Between football preemptions and live coverage of the events in Ferguson, last night’s ratings are subject to a great deal of adjustment this afternoon, and even then may not be very relevant in terms of regular-season standings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult […]