Last night’s final night of coverage from Sochi on NBC was in three parts.  Sochi Gold from 7:00-8:30 pm (mostly an excellent documentary on the still fascinating Nancy Kerrigan-Tonya Harding controversy in 1994) averaged a 2.6 adult 18-49 rating (peaking at a 3.1 rating in the 8:30 half hour).  The actual Closing Ceremony coverage from 8:30-10:30 averaged a […]

  BROADCAST FINALS ABC:  After an afternoon NBA PLAYOFFS game at 1.78, AMERICA’S FUNNIEST HOME VIDEOS rose 0.07 to 0,48, AMERICAN IDOL jumped 0.13 to 0.64, and THE COMPANY YOU KEEP was up 0.03 to 0.23. CBS:  Without the MASTERS lead-in that it had last week, 60 MINUTES fell three-tenths to 0.55.  The rest of […]

>For the past several weeks, “season low” and “down sharply from last year” have been repeated phrases in our daily ratings posts, mostly for broadcast network programs but also for cable programs, as well.  What’s going on here?  After all, this season started in a very promising fashion with the combined audience for the four […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Weekend #10 of 2014 is looking like $127 million for the top 12 films, right in line with the same weekend the last few years.  Opening at around 3,400 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), 300: Rise of an Empire from Warner Brothers should average a solid $10,800 per theater […]

BROADCAST FINALS ABC:  JEOPARDY MASTERS was at 0.54, and JUDGE STEVE HARVEY returned at 0.28.  A rerun followed at 0.26. CBS:  Returning from a rerun week, FBI slipped 0.02 to 0.41, FBI: INTERNATIONAL lost 0.03 to 0.34, and FBI: MOST WANTED was also down 0.03 to 0.34. NBC:  The season finale of NIGHT COURT gained […]

> Normally the universe of pop culture only allows for one giant event at a time, and not accidentally–they stay out of each other’s way.  You won’t find any major movies opening the same day as The Avengers or The Dark Knight Rises, and the other networks barely program against the Super Bowl or American […]

NOTE: ABC and FOX ratings below will be adjusted in the official nationals later today due to live West Coast viewing. ABC 8-9PM will go down about -50% and the post-9PM ratings will rise about +25%. FOX should increase about +10%. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same […]