DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  ARROW is the biggest hit to launch on CW since The Vampire Diaries 4 seasons ago with twin 1.3 18-49 ratings, and the network has quite properly leaped to give the show a full-season order.  That still leaves CW with problems on every other night of its week, with BEAUTY & THE BEAST falling […]

  Some moderately promising numbers for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The World Series survives another year… but only with the help of football. FOX:  There’s a certain irony in the fact that WORLD SERIES GAME 4 avoided record lows (as detailed in Mitch Metcalf’s Daily Ratings Report today) mainly because the late afternoon down-to-the-wire NY Giants vs. Dallas Cowboys NFL FOOTBALL game gave baseball a […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 21 and Sunday February 22, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.68 rating CBS 1:00 pm Florida at LSU 0.39 rating FOX 12:00 pm […]

Another winning Monday night for NBC, although the 4.0 adult 18-49 rating in the preliminary fast nationals is actually at the low end for this season.  CBS, ABC and FOX are back to where they were three weeks ago, before the disruptions from the final Presidential Debate on 10.22 and Hurricane Sandy Coverage on 10.29. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  OPENINGS:  Coming into this weekend, the discussion about BLADE RUNNER 2049 (Alcon/Sony/Warners) was mostly about whether with its critical raves it could exceed expectations by 20% or so and become October’s #1 opening.  But things went in the other direction, and its current $31.5M estimate doesn’t even put it in the month’s Top 20.  […]