Madagascar 3: Europe’s Most Wanted now looks like a $60.4 million weekend, according to the studio estimate this morning (down from yesterday’s early estimate but still exceeding our forecast in Wednesday’s ShowbuzzDaily Weekend Predictions).  Prometheus is looking like a $50.0 million weekend (or so 20th Century Fox is fervently wishing and hoping), down from yesterday’s […]

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%).  That brought it to a strong $29M weekend, and with […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +12% above last year and now +22% above the average for this point the past four years ($2.296 billion).  Over the same period, Hollywood films have […]

  Monday’s new hits are starting to drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

The domestic box office was back down this week.  Volatility has been the operative word recently.  The first two weeks of May (April 30-May 13) were up more than 35% each from prior years, followed by the next three weeks (May 14-June 3) which were down around 15% each week.  Then last week was up […]

Here are the full week sports ratings for Monday March 9 through Sunday March 15, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

  With Halloween, a traditionally slow moviegoing day, falling on Friday next week, this is the de facto Halloween movie weekend, which left a clear path for the low-budget OUIJA (Universal).  According to preliminary numbers at Deadline, it pulled in $8M on Friday (including over $900K from Thursday night), which should take it to a […]