THE MASKED SINGER returned from its World Series break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  It wasn’t quite feeding time at the ZOO. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Night 1 of the DEMOCRATIC NATIONAL CONVENTION shared the ratings wealth between ABC and NBC, tied at 1.0, while CBS lagged behind at 0.5. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

  The Sked’s State of the Network Reports:  NBC, CBS, ABC and FOX Of the 10 hours each week programmed by the CW network, a grand total of 3 regularly have ratings over 0.6.  This gives rise to the question:  how long can Netflix revenues keep a network alive?  CW’s ratings are at (and sometimes […]

  One network’s finale night fared better than another’s. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Summer Wednesdays are just sad. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  THE 100 gained 0.1 in final numbers, and the rerun of BLACK-ISH lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE again led Wednesday cable, up 0.06 to 0.53.  Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS jumped 0.38 (probably […]

  The preliminary ratings for Night 3 of the DEMOCRATIC NATIONAL CONVENTION inched up to 0.3-0.4, a different dynamic than the 2016 edition, which dropped significantly on its 3rd night (although this year’s numbers are still much lower than 4 years ago). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary […]