NETWORK FINALS:  After adjustment for the NCAA TOURNAMENT overrun, 60 MINUTES went down 0.2 to 2.5.  Elsewhere, FAMILY GUY, the 7:30PM BOB’S BURGERS, AMERICA’S FUNNIEST HOME VIDEOS and the LITTLE BIG SHOTS rerun all lost 0.1 in final numbers         Broadcast Official Nationals Program Ratings Chart     […]

  The fireworks were a bit dimmer this Independence Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  there were significant adjustments (to the next tenth) for the 9PM NCIS and FBI: MOST WANTED.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable on the day before inauguration was dominated by CNN, which held 15 of the Top 17 slots, topped […]

Here are the full week sports ratings for Monday April 19 through Sunday April 25, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison we are setting aside this […]

  Note that an NFL PLAYOFFS overrun pushed the FOX schedule by a full half-hour, ending their line-up at 10:30PM in most of the country. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  HAWAII 5-0 gained 0.1 in final Friday numbers.  In addition, note that Nielsen has issued highly suspicious numbers showing SHARK TANK as having doubled its preliminary Friday rating to 3.6, and 20/20 almost doing the same by rising to 2.3.  We’ll update this post when new info comes in, but for now […]

>Oprah Winfrey broke a cardinal rule of the Nielsen ratings game by appealing directly to Nielsen sample members to watch her struggling network.  As reported in the New York Times and elsewhere, Oprah tweeted Sunday night “Every 1 who can please turn to OWN especially if u have a Neilsen box” as she wrote about […]