AFTERNOON UPDATE:  As expected, post-football adjustment wiped out the 0.2 improvements for REIGN and GLEE.  However, THE X FACTOR only lost 0.1 of its 0.3 gain, sticking at 1.5, and THE VAMPIRE DIARIES stayed at 1.3.  THE BIG BANG THEORY and GREY’S ANATOMY were also adjusted up 0.1, which for GREY’S at least got […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  On a night dotted with football (adjusted up below to anticipated final numbers), it didn’t pay to be the odd network out. ABC:  The fall finale of ONCE UPON A TIME didn’t go the way ABC had hoped, dropping 0.2 from last week to 1.9, which tied its all-time low.  The show doesn’t return […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Another newcomer bites the dust. FOX:  ENLISTED showed no signs of life in is premiere with 0.7, slightly behind the 0.8 for its lead-in RAISING HOPE, and the question will be whether FOX is content to leave that hour at a sub-1 level.  BONES was at 1.5, down 0.2 from its last new episode […]

  Everyone knows that the Super Bowl is by far the highest rated show of each season, but what does it mean for a network’s big picture?  Here were the season-to-date averages for the broadcast networks as of a week ago: NBC:  2.47 FOX:  2.11 CBS:  2.07 ABC:  1.67 CW:   0.54 And here are the […]

  THE WINTER OLYMPICS have been doing what they were meant to do for NBC.  In the first full week of ratings to include the Sochi Winter Games, NBC completely dominated the (mostly sleeping) broadcast competition with a 5.5 average primetime rating (Live + Same Day) in 18-49s.  Far, far behind were FOX (the only […]

  A good night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]