Viewers aren’t excited about gymnastics yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  We’re now 5 weeks into the 2012-13 TV season, and as we regularly do, it’s time to ask:  What do we know now that we didn’t know a week ago? NBC Is Running Out Of Sitcoms.  With the cancellation of Animal Practice, the as-planned short final season of 30 Rock, the production halt on […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Even more than most Sundays, last night there was football… and everything else. ABC:  A dismal night for the network’s scripted shows.  With a football overrun stretching into the 8PM hour on FOX, ONCE UPON A TIME (featuring an episode that strayed from the path of the season’s central storyline for an hour about the […]

Here are the full week sports ratings for Monday December 9 through Sunday December 15, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

  What’s worse than shamelessly airing a piece of calculated trash designed to exploit both past and present celebrities, all for the sake of ratings?  Not getting those ratings.  Last night’s LIZ & DICK on Lifetime, despite all the publicity in the world, only managed a 1.0 rating in 18-49s, which is lower than a […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

      NETWORK FINALS:  All of NBC’s line-up fell in final numbers, THE NIGHT SHIFT by 0.2 and both the AMERICA’S GOT TALENT recap show and new hour by 0.1.  In addition, BIG BROTHER gained 0.1, while the reruns of CRIMINAL MINDS, BLACK-ISH, THE MIDDLE and the 10PM MODERN FAMILY declined 0.1.     […]