BROADCAST FINALS ABC:  Sandwiched between reruns at 0.35/0.21, PARENT TEST was at 0.25. CBS:  Reruns at 0.32/0.26/0.20/0.19. NBC:  THE WHEEL was at 0.30, followed by reruns at 0.19/0.24/0.25. FOX:  Reruns at 0.19/0.15/0.14. CW:  POPSTARS was at 0.04, followed by reruns at 0.03/0.03. AMAZON:  THURSDAY NUGHT FOOTBALL was at 3.32, up half a point from […]

  BROADCAST FINALS ABC:  Reruns at 0.27/0.20/0.12. CBS:  The network peaked with its afternoon NFL PLAYOFFS game at 10.01.  In primetime, reruns were at 0.75/0.39/0.35. NBC:  Reruns at 0.24/0.22. FOX:  The primetime NFL PLAYOFFS game was at 12.79, and the network used that as a springboard for the premiere of ACCUSED at 2.08. CW:  Reruns […]

> I’m not sure why shows on the CW feel it necessary to over-saturate with wall to wall and poorly placed music in order to appeal to viewers.  It seems to me that the target demo that voraciously downloads music is also a generation that is much savvier than any of us was pre-iTunes.   A […]

Here are the full week sports ratings for Monday February 13 through Sunday February 19, 2023. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year: […]

  THE MASKED SINGER showed no sign of flagging. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expose new viewers to the shows backfired:  those people must not have liked what they saw, because […]

  BROADCAST FINALS ABC:  THE BACHELOR dropped 0.07 to 0.52, and THE GOOD DOCTOR ticked down to 0.31. CBS:  Returning from a rerun week, THE NEIGHBORHOOD lost 0.04 to 0.52, BOB HEARTS ABISHOLA fell 0.06 to 0.45, NCIS was down 0.05 to 0.44, and NCIS: HAWAII ticked down to 0.34. NBC:  THE VOICE rose 0.05 […]

  A big night for CBS’s sitcoms. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]