On the last night affected by a Presidential Debate this election cycle, NBC stayed on top with a 3.8 preliminary rating with Adults 18-49.  (The night featured 90 minutes of commercially-rated programming: an hour of The Voice and a half hour at 10:30 of debate analysis from NBC News.)  FOX should come in second place with Game […]

ABC easily won last night with a 3.8 adult 18-49 rating by ditching its regular lineup in favor of the 46th annual CMA Awards.  However, the CMAs were well below last year’s telecast, which aired on a Wednesday.  Any schedule or time time period change runs the risk of further accelerating the natural decline in network […]

  NOTE:  Due to Thanksgiving, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  We’re now mid-way through November sweeps, and it’s time to ask once again:  What do we know now about this TV season that we didn’t know before? THERE WERE NO NEW BREAKOUT HITS THIS FALL.  Despite all the marketing, all the hype, and in some cases even the good reviews, the fall of REVOLUTION […]

  None of the night’s specials made an impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Good news for ABC’s sitcoms. ABC:  LAST MAN STANDING and MALIBU COUNTRY, newly gifted with 5-episode backorders, justified their continued life by rising to 1.6/1.5, a tick or two up from recent weeks.  A rerun SHARK TANK and a new 20/20 won their hours with 1.6 and 1.7, respectively. CBS:  UNDERCOVER BOSS held steady at […]

  OLYMPICS ratings remained down, but took a step in the right direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

ABC dominated New Year’s Eve, as usual.  In prime time, ABC averaged a 3.1 rating with adults 18-49 in the fast nationals.  The evening started with a tribute to Dick Clark (a 2.6 rating from 8-10 pm) and built to a 4.1 rating from 10-11 pm for Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. […]