As expected, football adjustments in Boston and Houston lowered ABC’s and CBS’s numbers for the night, which are reflected below.  Also, GOSSIP GIRL, which was already at a season high, climbed even higher to a genuinely good (for CW) 0.6, which may bode well for its 2-hour series finale next week.   Some of the seemingly […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

    NETWORK FINALS:  OLYMPICS coverage gained half a point to 6.8 in final numbers.  ABC’s finals were a mess, presumably because of local sports preemptions:  LAST MAN STANDING and DR KEN were each down 0.3 to 0.3/0.2, 20/20 fell 0.2 to 0.3, and BOSTON EMS was down 0.1 to 0.3.  In addition, FOX’s HOTEL […]

  It’s been a busy couple of days for premieres and returns on basic cable (pay cable’s big night is this upcoming Sunday, when both HBO and Showtime begin their winter schedules).  The winner:  PRETTY LITTLE LIARS on ABCFamily, with a strong 1.4 rating in 18-49s that was beaten for the night only by an […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Partial ratings are in for last night’s Super Bowl (the household rating from the 56 markets with local Nielsen meters, covering 70% of the country).  Excluding the 8:45-9:15 pm half hour, most of which was the truly embarrassing Superdome blackout, the game averaged a 48.1 household rating in the metered markets, edging the previous record […]

The last Friday of February sweeps was dull for every network. CBS:  After the failure of The Job, CBS rushed UNDERCOVER BOSS back into its 8PM slot, and although Boss outperformed the deceased show, its 1.5 was 0.4 lower than the last time it aired 3 weeks ago (still enough to win the 8PM hour).  The […]

  Whether because of deliberate stonewalling by NASHVILLE producers and cast, or because, as series creator Callie Khouri suggested, the scripts are so far behind that they don’t know themselves how the season will end–or a mixture of both–there were no disclosures at all at today’s PaleyFest session for the show about what will happen […]