Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  NETWORK UPDATE:  The only change from preliminary numbers was a 0.1 dip in CBS’s NCIS rerun. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): With the NFL done for the season, we’re in the thick of pre-tournament NCAA BASKETBALL season, and ESPN had 4 […]

  Airing a regular line-up on July 4th didn’t work out well for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

        NETWORK FINALS:  THE CONNERS, THE FLASH and THE VOICE gained 0.1 in final numbers, while BLACK-ISH and SPLITTING UP TOGETHER lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another big night for sports on cable, as the NBA season began […]

  NETWORK UPDATE:  Final numbers gave 0.1 bumps to NCIS, LIMITLESS, and THE VOICE, but CHICAGO FIRE lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MLB PLAYOFFS continued to be lopsided as between the Mets/Cubs National League games on TBS (2.71 last night) and the Royals/Blue Jays on Fox Sports […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down 0.17 from its last regular airing on June 21.  Nickelodeon’s SPONGEBOB was at 0.37 (plus a simulcast on TeenNick […]

  AMERICAN IDOL began its farewell. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  The CBS sitcoms were very solid on a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NOTE […]