Not much viewer interest last night, even for the inauguration-themed special programming. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  THE CROSSING’s premiere got worse in finals, down 0.1.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s coverage of the NCAA TOURNAMENT CHAMPIONSHIP game dominated the night at 4.09, with local announcer simulcasts on TNT (0.55) and Tru (0.19); the resulting 4.83 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

        NETWORK FINALS:  There were no changes from the morning preliminary numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.86/0.64.  On Comedy Central, SOUTH PARK gained 0.03 to 0.50, and CRANK YANKERS was steady at 0.21.  The season finale of […]

  All the non-Debate programming was quite steady. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were no changes from the preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games occupied 4 of the Top 13 slots, with Minnesota vs. Washington State tied for the highest rating of the day at 0.96, […]

  NOTE:  NBC’s numbers may decline in final ratings due to local preemption in New Orleans for MONDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]