NETWORK FINALS:  There were no significant adjustments to the preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.45/0.38.  VH1’s RUPAUL’S DRAG RACE jumped 0.12 to 0.32.  Discovery’s GOLD RUSH was at 0.25/0.25/0.17 compared to last week’s 0.25/0.25/0.12.  Food […]

Game 7 of the World Series Wednesday night averaged a 5.6 adult 18-49 fast national rating, which we are estimating will go up to around a 6.6 6.64 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Another record low, but not enormously off the pace of the previous low […]

  Almost nothing new. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  Linear ratings largely continued to strengthen. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  Again, adjustments were plentiful due to local news coverage.  On ABC, the drops were 0.3 for AMERICA’S FUNNIEST HOME VIDEOS, 0.2 for CELEBRITY FAMILY FEUD, 0.3 for PRESS YOUR LUCK and 0.3 for MATCH GAME.  On CBS, 60 MINUTES dropped 0.1 and the INDIANA JONES movie was down 0.2.  […]

        NETWORK FINALS:  The MACGYVER rerun gained 0.1 in final numbers.  BEING REUBEN remained at twin zeros.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA PLAYOFFS kept their hold on cable, with ESPN’s Lakers vs. Houston game at 1.58, and TNT’s Milwaukee vs. Miami […]

  NETWORK UPDATE:  We had PETER PAN LIVE this morning at 2.3, but other sites seemed to have the number at 2.4.  So depending on your starting point, it either gained 0.1 or stayed where it was, but in any case its 2.4 is nothing for NBC to feel good about–nor is its steady drop […]

  The midseason part of the broadcast network schedule kicks off in a few hours, and we’ve spent the past few days taking a look at ABC, CBS and NBC.  Today it’s the turn of the most critical patient in the quartet. FOX Fall Primetime 18-49 Average (through December 28):  1.58, down 17.8% from Fall […]