DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

    One-third of last year’s viewers have left.   FOX:  The next-to-last AMERICAN IDOL of the season, airing against repeats on every other network, scored a 4.2, which gave FOX the nightly win but was down a whopping 2.2 rating points from last year’s parallel show.  GLEE‘s season finale, given that mighty lead-in, earned […]

> Jersey Shore’s reign at the top of the weekly cable chart is over.  The NFL double-header on ESPN’s Monday Night Football saw to that.  The early game started at 7:00 ET and scored a 6.3 demo rating, down from last year’s ESPN opener but still potent.  The later game, featuring a late start time […]

ABC won the final Sunday of the May Sweep with the Billboard Music Awards and very little competition from the other networks.  The FOX animated comedies ended their seasons at or near their respective lows, while NBC’s Celebrity Apprentice ended its season with a steep year-to-year decline and CBS programmed this final Sunday as it usually does (with a […]

  THE CODE returned, to limited viewer interest. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>To absolutely no one’s surprise, FOX has renewed NEW GIRL, GLEE and RAISING HOPE for their respective 2d, 4th and 3rd seasons. New Girl, of course, is the network’s biggest new scripted show of the season, and while Glee is no longer the powerhouse it once was, it’s still a clear hit. Raising Hope is […]

  Another strong night for THE BACHELORETTE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

HBO’s True Blood premiered its new season with a 2.9 rating with Adults 18-49, about where it left off last season.  The final four episodes last year (Aug 21-Sep 11, 2011): 3.1– 2.9– 2.4– 2.8.  At the other end of the scripted spectrum, HBO’s comedies Veep and Girls (airing in the 10 pm hour after […]