Not even football is immune from broadcast ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  If everyone who wrote a snarky blog post about THE NEWSROOM had a Nielsen box, the show would have outrated the Super Bowl. HBO:  THE NEWSROOM had a 1.0 18-49 rating on 2.1 million total viewers, meaning about 65% of its viewers were under 50.  That proportion is pretty good, considering that Newsroom star […]

  BIG BROTHER outrated preseason NFL football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Updated March Madness through the first night of the Sweet 16 round and with the CBS afternoon games from last Thursday-Sunday.  Both CBS and TBS now down a few percentage point from the last few years in total viewers, with TNT and TRUtv down double-digit percentages.  The tournament audience across all four networks is down […]

  Step up, one and all, for the death-defying showdown of… 2 newsmagazines? ABC:  On another deadly summer Friday, 20/20 beat Dateline with a 1.3 as the only original programming aired by any broadcast network for the night.  A SHARK TANK rerun also won the 8PM hour. NBC:  DATELINE was right behind 20/20, but the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday April 9 and Sunday April 10, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. Golf PGA: The Masters (Augusta, […]

  Probably not surprisingly, the cable show hardest hit by the Olympics on Monday night was WWE RAW on USA, which fell from 2.3 to 1.5 for the evening, ending up behind LOVE AND HIP-HOP on VH1, which was down only 0.2 to 1.8.  Nothing scripted came close to either. TNT:  THE CLOSER, entering its […]