No one will ever confuse the ratings for MAD MEN with those of TRUE BLOOD, but it was the former moving in the right direction with its season finale last night.  The Season 5 finale was the show’s highest rated, with what should be around a 0.9 rating in 18-49s, and 2.7 million viewers, up […]

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast is properly counted in the official nationals, FOX could be looking at a 3.2 or 3.3 rating for the game.  I guess that would […]

        NETWORK FINALS:  BACHELOR IN PARADISE and the FBI rerun gained 0.1 in final numbers, while PANDORA and the rerun of BLESS THIS MESS lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, down 0.04 to 0.64, with […]

  Not many people will mourn THE KILLING.  AMC’s serialized mystery saga began with a great head of steam, and seemed poised to become the network’s next big show, but it became increasingly frustrating to watch.  Its signature blunder was not solving the Rosie Larsen murder after its initial 13 hours, as it seemed to […]

  The finale of BH90210 had a much-needed uptick. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday telecast before the Olympics.   This time last summer (Tuesday, August 16, 2011) AGT scored a 2.9 rating. […]

CBS had an exit and an entrance last night, neither of them very impressive. CBS:  SURVIVOR: PHILIPPINES  debuted with 3.1, down 0.3 from last fall’s premiere (although that faced weaker competition).  That was followed by the season finale of BIG BROTHER, which was down 0.4 from the last summer finale to 2.5.  Neither of these […]