DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Note:  STAND UP FOR CANCER, which aired on all broadcast networks except CW, had no commercials, so Nielsen won’t include it in final numbers.  NBC outrated the rest in preliminaries, with 0.4 to otherwise identical 0.3s. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, […]

      NETWORK FINALS:  The NFL KICKOFF GAME adjusted to 6.7.  Elsewhere, BIG BROTHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE easily led Thursday cable at 0.86, up 0.06 from last week, but PRETTY LITTLE MAMAS was down 0.06 to […]

  The NFL returned, but with an asterisk. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS & CABLE RATINGS BELOW TOP 150:  On Friday       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  BET’s BOBBY BROWN STORY ticked up on its 2nd night to 1.02, far and away the top show on Wednesday cable (plus 0.05 for the BET HER simulcast).  […]

  Some mild declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

        NETWORK FINALS:  CASTAWAYS, MAKING IT, THE OUTPOST and the reruns of BULL and THE FLASH all lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  All of the big-ticket scripted arrivals did well, and none better than the premiere of FX’s […]