The NFL returned, but with an asterisk.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The preliminary 6.6 for the NFL KICKOFF GAME was down 0.6 from the 2017 game, but a 45-minute weather delay likely contributed to that drop.
ABC: After a rerun CELEBRITY FAMILY FEUD at 0.8, MATCH GAME returned from 2 weeks off up 0.1 to 0.6. TAKE TWO was at 0.4, compared to last week’s 2-episode 0.2/0.4.
CBS: BIG BROTHER rose 0.1 to 1.4, preceded by reruns at 1.0/1.0, and followed by a SWAT rerun at 0.5.
FOX: Reruns at 0.5/0.3.
CW: Reruns at 0.2/0.1.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day. Final broadcast ratings will be available Monday morning, the final delay caused by the Labor Day holiday.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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