Viewers seemed to be predominantly uninterested. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Families, especially their elders, opted for new over classic. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  No magic for NBC last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Are Americans tiring of Victoria’s Secret? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  TELENOVELA didn’t start well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

NOTE: After the President’s Oval Office speech at 8:00 pm ET Sunday, ABC started ONCE UPON A TIME, BLOOD & OIL and QUANTICO each about 15 minutes late.  Similarly, FOX slid the 8-10 pm comedy block about 15 minutes.  In contrast, CBS started the SINATRA 100 special on time at 9:00 pm by shortening 60 MINUTES.  NBC also collapsed its […]

  A pair of COLLEGE FOOTBALL Conference Championships dominated Saturday primetime, both providing entry for the winners into the year’s COLLEGE FOOTBALL PLAYOFFS.  At least in preliminary numbers, FOX’s Michigan State vs. Iowa game (2.6) topped ABC’s Clemson vs. North Carolina (2.4).  NBC’s annual airing of IT’S A WONDERFUL LIFE, at 0.6, was about where […]

  Not much of a farewell for AMERICA’S NEXT TOP MODEL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]