NOTE: ABC’s DEMOCRATIC CANDIDATES DEBATE also aired on Univision, not included in the ABC numbers below. In addition, FOX’s numbers below include the local broadcast of NFL THURSDAY NIGHT FOOTBALL in Charlotte (aired nationally on NFL Network). Time-zone adjusted numbers for each program will be available this afternoon.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]

> Silent Night = America’s TV sets during holiday season… FOX:  Reality competition shows are supposed to build as contestants are eliminated and the show nears its conclusion.  THE X FACTOR, though, has been steadily slipping, and as it heads into its final week, it’s now shed 35% of its early ratings.  The show is […]

>   A football appetizer, compared to next week’s all-you-can-eat buffet. NBC:  The PRO BOWL, aka the NFL All-Star Game, won the night, but at nowhere near the ratings for regular games, let alone the bonanza the network will reap next week for the Super Bowl, aka The Most Expensive Smash Promo Ever. ABC:  ONCE […]

  A bad night for WWE SMACKDOWN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

> GCB gives, even while DST taketh away. ABC:  GCB is a very bad show, but not an unpopular one.  Its 2.3 inched up over last week’s premiere, at least in preliminary numbers, and seemed to squeak out a timeslot victory, by 0.1 over NBC and 0.2 over CBS.  It still looks awfully weak to […]

  A pair of annual events returned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Viewers didn’t flee from The B—. ABC:  DON’T TRUST THE B— IN APT 23 held almost the same proportion of the MODERN FAMILY audience as it did with last week’s premiere (and a slightly higher percentage than the last time Happy Endings aired after a new Family), which is a very good sign.  Unfortunately […]

  A step back for DEPUTY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]