AD held up fairly well without an Easter Sunday boost. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

AMERICAN IDOL underscored why next season will be its last. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Daylight Savings Time only made ABC’s Sunday troubles worse. ABC:  It’s getting harder to label ONCE UPON A TIME as a “hit,” with last night’s episode tying its series-low 2.2 and the numbers not much higher than that over the past 6 weeks.  Last night was down 0.7 from the same Sunday last year.  REVENGE fell below […]

Hello?  Anyone?  Bueller? NBC:  The Peacock had the highest-rated show of the night with 1.3 for DATELINE, but still lost the evening because of  the 0.5/0.4 for its WHITNEY/COMMUNITY rerun duo. ABC:  And the winner is… a 1.2 for 20/20 and a 1.1 for SHARK TANK was good enough. CBS:  UNDERCOVER BOSS was the best […]

Talent and cooking, cooking and talent–what network audiences want this summer. NBC:  AMERICA’S GOT TALENT was the dominant show of the evening with a 3.2.  The rest of the schedule was below a 2 (1.9 for more US OLYMPIC TRIALS, 1.6 for LOVE IN THE WILD), but it was enough for a tie to win […]

  A fair start for ABC’s new sitcom. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well.  (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]