The descent of THE X-FILES continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

NBC does the other networks a favor. NBC:  AMERICA’S GOT TALENT didn’t air last night in favor of a FEAR FACTOR special, which shot a hole in the network’s ratings for the night.  Fear only managed a 1.3, and that pulled AMERICAN NINJA WARRIOR down to 1.4, off half a ratings point from its last […]

CBS takes a hit. CBS:  The only good news of the night was that HOW I MET YOUR MOTHER held steady at 3.4 (although the episode itself was another “running in place” half-hour, as the show continues to put off reaching its conclusion next season).  After that, RULES OF ENGAGEMENT fell 0.3 to 2.6, and […]

  The 10PM hour on Wednesday has quietly become quite competitive, with all 3 networks just a couple of ticks apart. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  Well hi, NO TOMORROW! DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  The […]

        NETWORK FINALS:  There were no changes from the Wednesday preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.73/0.69.  On VH1, BLACK INK CREW dipped 0.03 to 0.45, and LOVE & HIP-HOP was down 0.05 to 0.39.  Bravo’s REAL […]

          NETWORK FINALS:  OLYMPICS coverage gained 0.1 in final numbers.              Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  RIO SUMMER OLYMPICS coverage was at the top of Wednesday cable as well, with NBC Sports Net’s primetime telecast at 0.68, CNBC at 0.25, USA […]

  BROADCAST FINALS ABC:  AMERICAN IDOL gained 0.04 to 0.68, and THE GOOD DOCTOR was up 0.02 to 0.39. CBS:  The CMT MUSIC AWARDS relocated from cable, and zoomed from last year’s 0.13 to 0.67. NBC:  AMERICAN SONG CONTEST held at 0.28, and THE ENDGAME returned from a week off up a tick to 0.21. […]