>FOX fell all the way down to a 3.2 rating last night, now in a tie for CBS for first place on the night.  Last week FOX did a 5.1 rating and a year ago on the same night a 7.2 (both nights featured a two-hour Idol).  Granted, last night was only one hour of […]

  NETWORK UPDATE:  SUNDAY  NIGHT FOOTBALL adjusted up to 7.1.  Elsewhere, both 60 MINUTES and the I LOVE LUCY CHRISTMAS SPECIAL fell by 0.1, while THE SIMPSONS and FAMILY GUY gained the same amount. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): With the […]

      NETWORK FINALS:  FOX’s PREMIER BOXING lost 0.1 in final numbers, as did the NCIS rerun at 8PM.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports continued to ride high on cable, with TNT’s NBA PLAYOFFS game on top at 1.41, and ESPN’s afternoon coverage of the […]

> SMASHWatch has plenty of company in Season Low City. NBC: For the past 2 weeks, SMASH‘s initial rating has declined in the final daily numbers. So although right now it’s at its 3rd consecutive 2.1 rating, a drop to a new season low 2.0 could be in the cards by the end of the […]

  A NOTE ABOUT NFL EXHIBITION SEASON:  Over the next several weeks, NFL pre-season games will largely be aired on local stations, rather than nationally.  (For example, last night’s CBS and NBC fast nationals–at least–are inflated, because WCBS New York carried the Jets-Lions game instead of the CBS schedule in prime time, while WRC Washington […]

Tuesday fast national ratings:

  The premiere of BRAINDEAD didn’t show much life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  WORLD OF DANCE ended its season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]