> It was a good night to be airing football. ABC:  PAN AM has moved swiftly from “potential hit” to “possible survivor,” but it’s not time to bring out the air sickness bags just yet.  The real culprit of the night was DESPERATE HOUSEWIVES, which was down a staggering 35% from last year’s season average.  […]

  A partial rebound for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> 4.7.  That was last year’s World Series Game 1 rating in 18-49s, which appears to be the lowest Game 1 rating ever in the demo.  As FOX prepares to begin its St. Louis vs. Texas series tonight, that’s the number they’ll have in mind.  (The lowest rated Series as a whole was 4.8 in […]

> UPDATE:  Both GLEE and PARENTHOOD avoided their worst fates for the night.  In final national numbers, each show’s rating increased by 0.1, just enough to keep GLEE at 3.0 and PARENTHOOD at 2.0.  Indeed, the final ratings fairies were doubly kind to PARENTHOOD, because BODY OF PROOF went down slightly, meaning that PARENTHOOD managed […]

> Silent Night = America’s TV sets during holiday season… FOX:  Reality competition shows are supposed to build as contestants are eliminated and the show nears its conclusion.  THE X FACTOR, though, has been steadily slipping, and as it heads into its final week, it’s now shed 35% of its early ratings.  The show is […]

  Another easy win for AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> It’s been a long, long time, but finally the prayers of MAD MEN fans are being answered:  at the Television Critics Association gathering today, AMC confirmed that the series will return at 9PM on Sunday March 25, with a 2-hour episode written by Genius Emeritus Matthew Weiner. The following Sunday, April 1, AMC brings […]

> A generally lousy week for network TV continues. ABC: Despite its crossover with PRIVATE PRACTICE, GREY’S ANATOMY (which was admittedly facing American Idol this week) swooned to a season low 3.1, down almost 25% from last week. Free of Idol, Practice saw more benefit from the crossover at 10PM, with a 2.6 that was […]