AFTERNOON UPDATE:  INTELLIGENCE added a meaningless 0.1 in final numbers, giving it a still-terrible 1.2.  THE BACHELOR (up to 2.3) and MOM (2.2) also gained 0.1. MONDAY CABLE:  The first Monday airing of ARCHER slipped a bit from its Thursday finale last April, down 0.1 to 1.0, but the bigger concern for FX is […]

The first Saturday of Winter Olympic coverage averaged a 6.5 adult 18-49 rating from 8:30-11:00 pm last night on NBC.  This must be slightly disappointing for the network, as last night was a a few notches below the comparable night from Turin in 2006, after seeing a Friday Opening Ceremony number (8.7 rating) closer to […]

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]

  AFTERNOON UPDATE:  SURVIVOR widened its lead over AMERICAN IDOL by 0.1, and that was the only change from this morning for the new episodes.  On ABC, reruns of THE MIDDLE, SUBURGATORY and MODERN FAMILY all went up 0.1 (but the new MIXOLOGY didn’t), and the rerun NASHVILLE dropped 0.1. WEDNESDAY CABLE:  As we prepare […]

Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).

  NETWORK UPDATE:  The changes were all minor in the afternoon’s adjustments, although in some cases enough to get shows (barely) off their series/season lows.  On ABC, THE MIDDLE, SUBURGATORY and MODERN FAMILY were all up 0.1 (but not MIXOLOGY or NASHVILLE).  AMERICAN IDOL, ARROW, and SVU also went up 0.1. WEDNESDAY CABLE:  TNT’s NBA […]

  NETWORK UPDATE:  THE BACHELORETTE climbed 0.2 in final numbers, while MASTERCHEF and AMERICAN NINJA WARRIOR gained 0.1.  (The NINJA WARRIOR clip show, however, lost 0.1.)   MONDAY CABLE:  It was ESPN’s turn for the NBA PLAYOFFS, and the network was tops by far with 2.8, while NBC Sports Network’s NHL PLAYOFFS were at 0.7.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]