Full demo numbers for Sunday’s premiere of  Aaron Sorkin’s opus THE NEWSROOM on HBO won’t be available until tomorrow, but we do know that the initial 9PM telecast was watched by 2.1 million people (with an extra 600,000 watching late-night repeat airings).  As usual with mid-level ratings, they can be cut several ways. The good:  […]

  A soft return for THE GREAT AMERICAN BAKING SHOW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Cooking is king. FOX:  The Gordon Ramsey duo of HELL’S KITCHEN and MASTERCHEF easily took the night with 2.6s, each up a tick from last week. ABC:  THE BACHELORETTE isn’t winning any fans, dropping 0.3 to 2.2.  THE GLASS HOUSE continues to draw people throwing stones (and only those people) with a 1.0. NBC:  FEAR […]

  Wrestling easily took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the fast nationals for NBC prime time — still an enormous number for a Friday […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75 (Lakers vs. Dallas)/0.36 (New Orleans vs. Knicks).  A&E’s LIVE PD was steady at 0.61, and the pre-show hour was down […]

  Day 4 OLYMPICS ratings were still down, but made up a little ground compared to past games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  Remember this morning when we were remarking on the confusing NBC promos last night that made it sound like GRIMM wouldn’t be airing again on Mondays, when it was scheduled for another Monday broadcast next week?  Well, it turns out those promos weren’t so much wrong as premature:  today the network announced that Grimm […]