NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like last night.  It’s not going to be a pretty season for NBC on this important […]

        NETWORK FINALS:  It was another night of college basketball-driven adjustments.  The entire CBS line-up fell 0.1 in final numbers.  On NBC, DATELINE and the SUPERSTORE rerun dropped 0.2, and the SNL rerun was down 0.1.  The BIG EAST TOURNAMENT game and the SHOWTIME AT THE APOLLO rerun on FOX were both […]

        NETWORK FINALS:  NCIS and NCIS: NEW ORLEANS gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game led Tuesday cable at 1.87.  The sports motif continued with 0.80 for NBC Sports Net’s NHL PLAYOFFS game.  Discovery had the top […]

      NETWORK FINALS:  NBC’s PRESEASON NFL game and CBS’s BIG BROTHER gained 0.1 in final numbers, but the reruns of MADAM SECRETARY, THE SIMPSONS and BROOKLYN NINE-NINE lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s own airing of the 2016 VIDEO MUSIC AWARDS […]

        NETWORK FINALS:  Things didn’t get better for THURSDAY NIGHT FOOTBALL in finals, which adjusted to 3.4, down 1.1 from last week’s game.  There were no other changes from morning numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The pinch was felt on the NFL […]

  Game shows are becoming the superhero movies of broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  A quiet season finale took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  BIG BROTHER and the reruns of THE WALL, SVU and the 8PM BEAT SHAZAM all gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS games were easy winners of Thursday cable at 1.05/0.91.  Cable news was […]