NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.0, and FOX’s game adjusted to 0.2.  In addition, the 10PM 48 HOURS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL dominated Saturday cable, with ESPN’s games at 0.50/0.42/0.35/0.21, ESPN2’s […]

  THE ORIGINALS ended its season quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  CW:  The premiere of the final season of NIKITA may make CW wonder why it bothered, with a virtually invisible 0.2.  That was even worse than the 0.3 for THE CARRIE DIARIES, even with last week. NBC:  After more than a week of JFK specials, those interested had likely been sated elsewhere, as WHERE WERE […]

  CANDY CRUSH the TV show had an OK debut. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  SHOWTIME:  The season finale of HOMELAND climbed by 300K total viewers and 0.1 in the 18-49 demo to 2.4M/0.9.   The MASTERS OF SEX finale was more subdued, holding even at 1.2M total viewers but declining 0.4 in the demo to 0.4. USA:  The 2-hour PSYCH musical special did nicely, above its most recent regular episode […]

  AFTERNOON UPDATE:  The news only got worse for FOX, as THE MINDY PROJECT slipped another 0.1 to reach a new low 1.1. TUESDAY CABLE:  In its 2d outing, BEING MARY JANE (BET) fell 0.3 to 1.2, still enough to top last night’s cable originals (although behind an Adult Swim rerun of FAMILY GUY).  PRETTY […]

      THE BACHELORETTE’s season finale took the night.   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   […]

The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0).  Last night’s coverage featured:  Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, […]