A mild night for all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> Thursday night is off and running, and the highest rated show on the night is Big Bang Theory on CBS with a 4.9 Adult 18-49 rating (4.8 the first half hour and a 5.0 from 8:30-9:00).  The highly anticipated Person of Interest at 9 pm did not take full advantage of this sterling lead-in, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> It was a good night to be airing football. ABC:  PAN AM has moved swiftly from “potential hit” to “possible survivor,” but it’s not time to bring out the air sickness bags just yet.  The real culprit of the night was DESPERATE HOUSEWIVES, which was down a staggering 35% from last year’s season average.  […]

  A partial rebound for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> 4.7.  That was last year’s World Series Game 1 rating in 18-49s, which appears to be the lowest Game 1 rating ever in the demo.  As FOX prepares to begin its St. Louis vs. Texas series tonight, that’s the number they’ll have in mind.  (The lowest rated Series as a whole was 4.8 in […]

> UPDATE:  Both GLEE and PARENTHOOD avoided their worst fates for the night.  In final national numbers, each show’s rating increased by 0.1, just enough to keep GLEE at 3.0 and PARENTHOOD at 2.0.  Indeed, the final ratings fairies were doubly kind to PARENTHOOD, because BODY OF PROOF went down slightly, meaning that PARENTHOOD managed […]

> Silent Night = America’s TV sets during holiday season… FOX:  Reality competition shows are supposed to build as contestants are eliminated and the show nears its conclusion.  THE X FACTOR, though, has been steadily slipping, and as it heads into its final week, it’s now shed 35% of its early ratings.  The show is […]