Amidst the far more serious damage caused by last night’s East Coast storms, network TV schedules were also largely wrecked. NBC:  Fearless of bad karma, NBC aired a new episode of its blackout drama REVOLUTION last night even as millions of Americans lost their electricity, and scored a 3.1, down about 10% from its last […]

>American Idol is stabilizing in the high-5 rating area on Thursday and a 6 rating on Wednesday, while Grey’s Anatomy had a good night on ABC and The Office hits a new low on NBC (though still the network’s highest-rated comedy at a 2.5).                Nightly Adult 18-49 Rating […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>NBC finished the week and began the year with a terrific finale for Sunday Night Football, the Dallas Cowboys at New York Giants, a quasi-playoff game with the winner (the Giants) taking the NFC East title and a ticket to the playoffs.  The game’s prime time portion averaged a preliminary 8.7 rating with Adults 18-49 […]

>Compared to last year, CBS is closest to the the network rating on the same night last November.  FOX is still way up over the final Thursday of the 2010 November sweep, and ABC and NBC are way down year-to-year.  On The CW, the theatrical flop Beneath the Blue managed only a 0.8 rating from […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

> A quiet night, but there was some stirrings of change thanks to ABC. ABC:  EXTREME MAKEOVER:  HOME EDITION made its Friday debut (it will ultimately be joined by Shark Tank), and while the 8PM episode didn’t do much, the show zoomed forward at 9PM to come within 0.1 of CSI NY.  That was followed […]

  A steady return for BACHELOR IN PARADISE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]