Only one network aired its regular line-up on Thanksgiving night… and it probably should have thought twice. FOX:  The Washington/Dallas NFL game ran about 20 minutes into primetime, meaning that the network’s numbers will change when final ratings are released.  But the preliminary 2.5 for THE X FACTOR and particularly the 1.5 for GLEE suggest […]

  The newcomers didn’t impress. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  As expected, there were plentiful MONDAY NIGHT FOOTBALL-related adjustments, as both DANCING WITH THE STARS and THE GOOD DOCTOR dropped 0.2, and both ALL AMERICAN and BLACK LIGHTNING lost 0.1.  In addition, PRODIGAL SON was down 0.1 in final numbers.           Broadcast Official Nationals Program Ratings […]

  NETWORK UPDATE:  The final game of the STANLEY CUP FINALS adjusted up by 0.2 to 2.8.  The only other adjustments were at CW, where as expected the baseball preemptions led to 0.1 reductions for each rerun. CABLE HIGHLIGHTS:  No surprises at the top of Monday cable, which was led by VH1 and USA.  On […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

        NETWORK FINALS:  It was a good night for CBS in adjustments, with 0.1 bumps for MAN WITH A PLAN, SUPERIOR DONUTS and SCORPION.  (But not THE GREAT INDOORS.)  THE VOICE also gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  After a weekend without […]

        NETWORK FINALS:  OLYMPICS coverage jumped 0.8 to 5.5 in finals, but the special post-games SUPERSTORE fell 0.3 to 3.0, and by its final 15 minutes, it was down to 2.6.  That’s still a good number for SUPERSTORE, but it’s unlikely to get near that in its regular timeslot. Elsewhere, as expected, […]

    Time to trot out the “Everyone was watching THE WALKING DEAD” excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]