Wednesday nights this fall will look a lot like last year, with most of the returning programs performing at similar levels and no network making a big move (up or down) on the night.  FOX should win Wednesday again with The X Factor, with ABC and CBS locked in a close battle for second place.  NBC […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

  We’re continuing our survey of the fall primetime schedule (our merry band includes former head of NBC Scheduling Mitch Metcalf, former head of NBC Current Programming Ted Frank and myself) with Thursdays, when CBS will finally do what people have been expecting for the past several seasons and expand to a 4-sitcom night.  (Here […]

  Another big win for MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Monday night features the premiere of NBC’s temporary schedule until The Voice returns.  The Biggest Loser settles into its new night (after a preview tonight featuring the return of trainer Jillian Michaels) from 8-10 pm, followed by the premiere of new drama Deception.  ABC premieres The Bachelor directly against Biggest Loser and follows that up with a new episode of Castle.  FOX’s schedule includes […]

  We’re taking these last days before the broadcast networks’ midseason begins to scrutinize how those still-powerful dinosaurs fared during the fall.  Yesterday we looked at ABC, and today it’s the turn of what was called (although not recently) the Tiffany Network. CBS Fall Primetime 18-49 Average (through December 28):  1.93, down 3.6% from Fall […]

  Other Nielsenwar Network Report Cards:  ABC, FOX, NBC Tried and True is starting to look more tried. Full Season To Date (thru May 3) 18-49 Rating Average:  1.81 (down 4.1% from last season)–note, however, that last season didn’t include Thursday Night Football. Grade:  B What Happened: Sunday:  Madam Secretary and The Good Wife are […]