We’ve arrived at Friday in our tour of the fall primetime schedule, and former head of NBC Scheduling Mitch Metcalf, former head of NBC Current Programming Ted Frank and I have our predictions ready.  (Here are our predictions for Monday, Tuesday, Wednesday and Thursday.)  Friday is the least-watched (other than barely-programmed Saturday) and least dramatic […]

  The rest of the week:  Monday,  Tuesday, Wednesday, Thursday and Friday. The Saturday primetime network schedule, such as it is, isn’t worth much attention, being a patchwork of reruns and sports (although we will include estimates for that night in our full-week network projections).  That brings us to Sunday, once the showcase night for […]

  Another big win for MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

  CBS doesn’t typically cultivate daring in its fall schedules, but this year it’s making one exception.  Here’s a quick look (new shows are in ALL CAPS, new timeslots are in italics): MONDAY Sept-Oct 8PM:  The Big Bang Theory 8:30PM:  LIFE IN PIECES Nov 8PM:  SUPERGIRL 9PM:  Scorpion 10PM:  NCIS: LA Running Supergirl against Gotham isn’t as […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

> WHAT WE LIKE:  Tuesday has been screaming for more comedy.  While Fox has had some success on the night with Raising Hope, both ABC and NBC have very strong histories on the night with comedy blocks.  With NBC deciding to leave Biggest Loser on Tuesday from 8-10 pm, the door is open for ABC […]