OPENINGS:  TRANSFORMERS: RISE OF THE BEASTS (Hasbro/Paramount) launched at the higher end of tracking expectations with $60.5M.  Beasts is a much bigger-budgeted effort than its immediate predecessor, 2018’s Bumblebee (which opened with $21.7M but had a 6x multiple thanks to word of mouth and the dynamics of the Christmas box office).  More impressively, Beasts […]

>The fifth weekend of the year should generate about $84 million for the top 12 films — up 15% from last year’s comparable weekend but down a similar percentage from a “normal” weekend this time of year.  Three new films open this weekend to positive reviews, but none of the three should gross more than […]

  OPENINGS:  ARTHUR THE KING (Lionsgate) was clearly hoping to emulate the sleeper success of 2022’s Dog, which ran a $14.9M opening into $61.8M in the US.  However, the Mark Wahlberg vehicle came up very short with a $7.5M start.  Production/marketing costs are reportedly $60M, which will make for a tough road to profit.  Arthur […]

      THE AVENGERS:  Simply spectacular.  The 50% drop in Weekend 2 ripped past the $75M record to an amazing $103M.  The level of the weekly decline isn’t unprecedented (Avatar dropped an insane 2%, Shrek 2 33%, the original Spider-Man 38%, Alice In Wonderland and Toy Story 3 46% each), but it’s better than […]

  OPENINGS:  It was the Thanksgiving holiday of Hollywood’s dreams, spearheaded by the record-breaking performance of MOANA 2 (Disney), which shoveled in $221M during the Wed-Sun period and $135.5M for the weekend itself.  Most Thanksgiving blockbusters launch the weekend before the holiday, so there aren’t a lot of direct comparisons to make.  In contrast to […]

> Paranormal Activity 3 is THE story at the nation’s theaters this weekend.  An opening weekend of almost $52 million (with almost $26 million in the bank Friday), blasting past Paranormal Activity 2’s $41 million opening weekend this time last year.  And yet the weekend overall is down from last year.  Blame two incredibly lame […]

Wow.  It’s time to haul out the superlatives and the sports cliches like grand slam and buzzer-beating three-point shot.  Marvel’s The Avengers is headed for a $200 million opening weekend, shattering the record previously held by Harry Potter and the Deathly Hallows Part 2 ($169.2 million).  Beating a record by 18% is truly extraordinary.  While […]

> Based on Friday and Saturday box office (and estimated Sunday numbers), Dolphin Tale (in its second week) moves into the #1 spot.  Look out for a boatload of TV commercials trumpeting this feat to keep the momentum going.  Not far behind is Moneyball, also in its second week, with a slightly higher weekend drop […]