Weekend #35 of 2015 is looking like $68 million for the top 12 films this weekend, significantly below the norm for this weekend (see comparisons below). We Are You Friends from Warner Brothers should open with a $9.0 million three-day weekend. Early reviews at RottenTomatoes are soft: 37% positive overall so far. We Are Your Friends is on track for […]

  OPENINGS:  DUNE (Legendary/Warners, also on HBO Max) launched in US theaters at $40.1M, the highest start for a film also premiering on HBO Max.  (And while Warners had previously preserved Thursday night for theatrical-only, the studio allowed Dune to hit HBO Max nationwide simultaneous with its first East Coast screenings.)  The film should also […]

  OPENINGS:  After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M weekend.  A 14% Saturday bump suggested strong word of mouth, and the final weekend number could go higher than the studio projection.  […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is still +11% above last year and still +12% above the average for this point […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -6% below last year’s comparable span and still -1% below this point the past four years ($7.077 billion).  Over the same period, Hollywood films have grossed almost $18.8 billion […]

>International box office continues to bail out American movies released late this year.  While Twilight Saga: Breaking Dawn Part 1 can legitimately be called a hit domestically and abroad, Adventures of Tintin and Real Steel are both major hits only because of business outside North America. And Puss in Boots would have been a slight […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), The Smurfs and Cowboys & Aliens could not have closer opening weekends (both headed for $36.2 million at this point).  We will have to wait to see who wins the weekend crown Monday, when the Sunday actuals are available.  But assuming a weekend tie […]

> PARANORMAL ACTIVITY 3 continues Paramount’s license to print money–it’ll soon be in profit even with worldwide marketing costs calculated in.  Yesterday will probably prove to be by far the biggest day of its front-loaded run, but at those prices, who cares? Sometimes it’s not about the marketing–it’s about the movie.  It would be difficult, […]