They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming its way to a surprisingly strong weekend win, with $10.2M on its first night.  Horror movies are hugely front-loaded, so it’s unlikely to be higher […]

> The fifth weekend of 2012 is much better than the same weekend last year, but it’s still somewhat below an “average” weekend for this time of year, looking at the past four years.  Chronicle and The Woman in Black are battling for #1, with each trying to make it to a $20 million opening […]

  The hunger for religious-themed movies hasn’t been dissipated at all by the recent Son of God, God’s Not Dead and Noah, as HEAVEN IS FOR REAL (TriStar/Sony) had a very healthy $3.7M start on Wednesday at 2417 theatres despite indifferent reviews (50% positive on Rotten Tomatoes), edging out CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) […]

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child’s Play was down 25%), resulting in a $20.8M weekend, and a likely $40M US total.  Scary […]

  OPENINGS:  THE EXORCIST: BELIEVER (Blumhouse/Morgan Creek/Universal) was at the low end of expectations with $27.2M, and it was also below projections internationally with $17.9M in 52 markets.  It’s hard to tell just what this means in terms of the bottom line, because while a $125M worldwide total wouldn’t look terrible against $30M in production […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), The Help continues at #1 yet again, down only 2% from last week.  This is really getting to be a tired headline, but with the feeble crop of recent releases The Help is just taking full advantage of the situation.  The weekend overall is now […]

  In an entertainment universe changing with bewildering speed, two stories today spoke to the difficulties and opportunities of old and new media.  First, let’s take a look at what’s happening to the traditional mode of seeing movies in theaters Big-budget adventure-adventure spectacles have long been the bread and butter of the Hollywood studios, and […]

Wreck-It-Ralph enters the worldwide chart with a modest $12 million overseas to date, but that will grow to match and probably exceed the $171 million we expect for the film domestically.  The film could end up with $350-375 million worldwide ultimately. Skyfall, which opens Friday in North America, is already up to $287 million overseas in […]