> According to Deadline, nothing much changed for the new boxoffice arrivals on Saturday.  THE HELP is still far in front for the weekend, with a beautiful $19-20M second weekend, and it’s followed by RISE OF THE PLANET OF THE APES, with its own impressive $16-17M third round. (Apes now looks like it will pull […]

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

The top 10 films Christmas Day 2014 totaled $71.2 million, well above the 12-year average of $55.9 million for the day and above the very high December 25 totals the last two years: $67.2 million in 2013 and $68.1 million in 2014.  Only 2009 had a higher Christmas Day: $82.6 million in the season of […]

  The early Friday numbers this week are likely to be even less reliable than usual, since weather conditions on the East Coast make estimates very dicey.  That being said, the preliminary numbers at Deadline make it clear that come blizzard or high water, IDENTITY THIEF (Universal) will be the big winner of the weekend.  […]

  Eventually, every franchise runs out of steam.  (Although they sometimes pick it up again, like Bond James Bond.) OPENINGS:  PARANORMAL ACTIVITY 4 (Par) is off to a worse start than the last two in the series (the original Paranormal followed a different release pattern and didn’t go wide until its 5th week in theatres).  […]

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

  MAN OF STEEL (Warners) had the opening it was looking for, with preliminary numbers at Deadline giving it $46M on Friday.  That includes $9M from Friday midnight shows, but not an additional $12M from Wal-Mart tie-in screenings at 7PM Thursday night.  Assuming the $46M number holds up, it should mean a $115-120M weekend ($132M […]

> Let’s take a look at just how remarkably THE HELP is performing so far.   The most obvious points of comparison are the literary-sourced, female-skewing hits of the last 2 Augusts:  Julie & Julia in 2009, and last year’s Eat Pray Love.  Julia had a $20M opening that led to a $94M domestic gross; Eat […]