If preliminary numbers at Deadline hold, the Weekend 2 drop for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) will be in line with comparable superhero epics.  Its second Friday looks like $19.5M, which would be down about 74% from last week’s opening day.  That compares to Friday-to-Friday drops of 75% for Avengers: Age of Ultron, 71% […]

  After a significantly lower start, JURASSIC WORLD: FALLEN KINGDOM (Legendary/Perfect World/Universal) is having a sharper drop in its 2nd weekend than its predecessor.  According to preliminary numbers at Deadline, Friday was down 70% from last week to $17.4M, compared to a 63% drop for the first Jurassic World on its 2nd Friday.  The number […]

  OPENINGS:  Is it a danger sign or just one of overexuberance that the Friday estimates for MAN OF STEEL (Warners) diminished during the day, slipping from over $50M to the final estimate of $44.1M?  We’ll know a lot more on Sunday, when word of mouth has kicked in.  In any case, the gigantic amount […]

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but there’s no question that Paramount marketing did its job in rousing those fans, successfully appealing both to a young audience and to […]

> Two of the season’s major films are launching unconventionally this evening, and it’s worth taking note.  Both Sony’s THE GIRL WITH THE DRAGON TATTOO and Paramount’s MISSION: IMPOSSIBLE – GHOST PROTOCOL will begin “sneak” screenings at around 6-7PM, before officially opening tomorrow.  For boxoffice gross purposes, it’s not clear whether the studios will report […]

> It’s not looking good for Team Metcalf, which is about $160 million behind Team Salem in the first annual ShowBuzzDaily Summer Movie Draft.  And it’s not going to get any better this weekend.  Even if Salem’s Green Lantern does not light the world on fire, Metcalf’s Mr Popper’s Penguins will do worse.  If Metcalf […]

  OPENINGS:  OCEAN’S EIGHT (Village Roadshow/Warners) had a $41.5M weekend, the highest of the Ocean’s movies by a bit (not adjusting for inflation).  The only point of concern is that it’s the first Ocean’s movie to drop on Saturday (by 4%, where the others had risen 6-17%), although that may only reflect the fact that […]

Now 18 full weeks into 2012 (entering the middle third of the year, the all-important May-August period), year-to-date domestic box office is now running 20% ahead of last year’s pace and now 15% ahead of the comparable period’s average for the last several years.   Marvel’s The Avengers ended up with an even stronger weekend than the studio forecast Sunday morning: an […]