NBC:  DATELINE was the highest rated show of the night, steady at 1.1. ABC:  WHAT WOULD YOU DO gained 0.2 to 1.0, and 20/20 was up 0.1 to 0.9, both in line with the 0.9 SHARK TANK rerun that began the night. CW:  MASTERS OF ILLUSION edged up 0.1 to 0.3, the same result […]

  Another all but empty summer Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  ABC:  On another dull summer Friday, WHAT WOULD YOU DO and 20/20 each fell 0.1 to twin 0.9s, after 0.7 for a SHARK TANK rerun. NBC:  Following 0.7 for an AMERICA’S GOT TALENT rerun, DATELINE dropped 0.2 to 0.9. CW:  MASTERS OF ILLUSION and THE MESSENGERS were steady at 0.3/0.2, with a WHOSE LINE […]

  ABC:  WHAT WOULD YOU DO followed a 0.9 SHARK TANK rerun with 1.0, up 0.2 from last week’s holiday weekend.  20/20 also benefited from the additional eyeballs watching TV, up 0.3 to 1.0. CW:  MASTERS OF ILLUSION was at 0.3, and then after a 0.3 WHOSE LINE IS IT ANYWAY rerun, THE MESSENGERS gained […]

  Only the WOMENS WORLD CUP livened up a dull night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]