behind the friday boxoffice

BEHIND THE FRIDAY BOXOFFICE – 2/22/13

It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS: Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 3/29/13

For the studios, a Good Friday that generally lived up to its name. OPENINGS: GI JOE: RETALIATION (Paramount/MGM) had a very solid second day, rising 48% for a $15.5M Friday. That’s still only 2/3 of the $22.2M...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 4/12/13

OPENINGS: After a painful post-Hobbit winter, Warners was in dire need of a hit, and Jackie Robinson became its great American hero, as 24 (Warners) had a very strong $9.1M opening day. Word of mouth should be on the...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS: A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 5/3/13

OPENINGS: IRON MAN 3 (Disney) was exactly where it was expected to be, its $68.3M US opening day (the 8th largest ever) considerably higher than Iron Man 2‘s $51.2M, but not quite in a league with The Avengers...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 5/24/13

OPENINGS: The $38.2M opening day for FAST & FURIOUS 6 (Universal) was the 28th biggest opening day of all time–not bad for a franchise that was floundering without either of its original stars 3 movies ago. ...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

BEHIND THE FRIDAY BOXOFFICE – 3/29/13

BEHIND THE FRIDAY BOXOFFICE – 4/12/13

BEHIND THE FRIDAY BOXOFFICE – 2/15/13

BEHIND THE FRIDAY BOXOFFICE – 5/3/13

BEHIND THE FRIDAY BOXOFFICE – 5/24/13

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