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BEHIND THE WEEKEND BOXOFFICE – 2/10/13

  OPENINGS:  Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.  (Take that, Rex Reed!)  Apart from Universal, the ha...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

  Mothers Day made for a happy holiday at the multiplex. OPENINGS:  The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend.  However, the 9...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/19/13

  OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramo...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/24/13

  The Rock’s second-worst opening is second-best at the boxoffice this slow Oscar weekend. OPENINGS:  Boosted by a 36% Saturday rise, SNITCH (Summit/Lionsgate) is projecting a $13M weekend, although like all round n...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/26/13

  OPENINGS:  Saturday showed an 18% drop for FAST & FURIOUS 6 (Universal), but really the number was better than it looked, because “Friday” included $6.5M from Thursday night.  With that factored out, th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/3/13

  OPENINGS:  Two studios stretched as far as they could in coming up with weekend estimates for their bombs, claiming the lowest Sunday drops in the Top 10 to reach numbers that may well fall when actual figures are relea...
by Mitch Salem
 
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BEHIND THE (4-DAY) WEEKEND BOXOFFICE – 5/27/13

  OPENINGS:  FAST & FURIOUS 6 (Universal) dropped 16% on Sunday and estimates a 13% slip on Monday–that latter number may be a little overoptimistic, but even if it turns out that the 4-day total is $119M instea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/10/13

  OPENINGS:  OZ THE GREAT AND POWERFUL (Disney) is having an oddly topsy-turvy weekend.  On the one hand, in the US it got the Saturday bump it needed from family audiences, rising 37% (better than Alice in Wonderland, a...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/2/13

  OPENINGS:  NOW YOU SEE ME (Summit/Lionsgate) had a fine $28.1M opening weekend considering its moderate cost ($75M plus marketing, but with 2/3 of that covered by foreign pre-sales), and with little competition coming n...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/17/13

  OPENINGS:  $17.1M for THE CALL (TriStar/Sony) is more than the movie cost to produce (although it won’t pay for the marketing), and sets the Halle Berry vehicle up to be a modest hit.  However, there’s no ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE: 6/9/13

  OPENINGS:  Not to throw any cold water on the extremely impressive performance of THE PURGE (Universal), but it’s unlikely that the thriller will slip only 12% on Sunday, as Universal is forecasting, when the next...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/11/12

  OPENINGS: The weekend belonged to Bond.  James Bond.  SKYFALL (Sony/MGM) had by far the biggest start for any Bond movie in the US, with an estimated $87.8M.  That’s more than $20M ahead of the previous record-h...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/24/13

  OPENINGS:  The only reason to make a movie like THE CROODS (DreamWorks Animation/20th) is to get a piece of the remarkable overseas business that the Ice Age franchise sees ($716M on the last one alone), but so far,...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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