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BEHIND THE FRIDAY BOXOFFICE: 5/31/13

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furiou...
by Mitch Salem
 
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BEHIND THE (4-DAY) WEEKEND BOXOFFICE – 5/27/13

  OPENINGS:  FAST & FURIOUS 6 (Universal) dropped 16% on Sunday and estimates a 13% slip on Monday–that latter number may be a little overoptimistic, but even if it turns out that the 4-day total is $119M instea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/26/13

  OPENINGS:  Saturday showed an 18% drop for FAST & FURIOUS 6 (Universal), but really the number was better than it looked, because “Friday” included $6.5M from Thursday night.  With that factored out, th...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/24/13

  OPENINGS:  The $38.2M opening day for FAST & FURIOUS 6 (Universal) was the 28th biggest opening day of all time–not bad for a franchise that was floundering without either of its original stars 3 movies ago. ...
by Mitch Salem
 
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MEMORIAL DAY WEEKEND BOXOFFICE: “The Hangover” Is Having One

  Last weekend, Star Trek Into Darkness was the first boxoffice underperformer of the summer season; this weekend, it appears that THE HANGOVER PART III (Warners) may be the first unmitigated disaster.  According to preli...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/19/13

  OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramo...
by Mitch Salem
 
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THURSDAY BOXOFFICE: “Star Trek” Doesn’t Go So Boldly

  The Hollywood Reporter has the Thursday boxoffice for STAR TREK: INTO DARKNESS (Paramount) at $13.5M, which given the strong reviews and general hype would be a tad disappointing.  Comparisons with the 2009 Star Trek ar...
by Mitch Salem
 
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BOXOFFICE: “Iron Man 3” at $36.5M Overseas

  IRON MAN 3 (Disney) added some territories to its overseas footprint on Thursday, and had a huge $23.3M day, giving it a total of $36.5M in just 2 weekdays, with many more territories to open today.  It’s been pul...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/21/13

  OPENINGS:  OBLIVION (Universal) had a solid $38.2M start (although the studio is estimating the lowest Sunday drop in the Top 10, so that number may come down tomorrow), with a 12% Saturday bump.  The less good news is...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/14/13

  OPENINGS:  42 (Warners) had no trouble taking the weekend with an estimated $27.3M.  With very limited overseas appeal, the picture isn’t likely to be a huge moneymaker (production and marketing costs will reach ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/7/13

  OPENINGS:  EVIL DEAD (TriStar/Sony/FilmDistrict) took the weekend with $26M, and even though, based on Sunday results for other recent horror movies, that number may drop a bit with final figures tomorrow, it should en...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/31/13

  OPENINGS:  As usual with new arrivals, the eager studios behind GI JOE: RETALIATION (Paramount/MGM) have claimed a low Sunday decline (2d lowest in the Top 10), so the $41.2M weekend and $51.7M opening 4 days could slip...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Pre-Oscar Snooze

  Oscar weekend boxoffice is one of those chicken-and-egg situations where it’s not clear whether the major studios stay away because no one goes to the movies that weekend, or if no one goes to the movies because th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/10/13

  OPENINGS:  Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.  (Take that, Rex Reed!)  Apart from Universal, the ha...
by Mitch Salem
 
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